New website · local optician
A website for an optician in Vračar.
A small optician on Sime Igumanova Street in Vračar, Belgrade, had no website. People looking for an optician nearby want three things: proof the shop exists, what it can do for them, and how to get there. The site is built around that.
Live
The brief and what was done.
The brief
- Show that the shop exists and where it is
- Make clear what the shop does
- Make the call and the route to the shop one tap away
What was done
- One-tap calling on every page, and a “Directions” button that opens Google Maps to the door
- The header shows whether the shop is open right now
- Three service pages: new glasses, prescription lenses, repairs and adjustments
- Three short guides: reading a prescription, choosing a frame, cleaning and storing glasses
- On phones the call button stays in the header and the text is set for one-handed reading
- Structured data for an optician and its services, a sitemap and Search Console
Our part: design, copywriting, build, launch and technical SEO setup. The photos of people and glasses on the site are illustrations made for the project, not photos of customers. Visits, calls and search positions are not shown.
Why it was done this way.
Someone looking for an optician nearby first checks whether it is open and how to get there.
Each service has its own page, so everyone finds their reason to visit straight away.
The guides answer the questions customers otherwise ask at the counter.
Screenshots.
Screenshots of the live address opticshop.rs, 29 October 2026. Not a montage or a mockup.
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Nenad JokićBIRO 404 · digital studio
